NordEstSudOuest • Micro Design Consultancy with Global Clientele
— Damien Fournival —
As A Trusted Partner,
● I work closely with internationally renowned design agencies and companies, bringing nearly 20 years of expertise to elevate the scope of their brand expression.
I Elevate Your Brand,
● My expertise adds a new dimension to brand identity design, by translating an initial communication strategy into a tangible 3D experience. I leverage volume, texture, material, and production processes to create impactful brand products, packaging, and retail spaces.
From Sketch to Specs,
● I seamlessly integrate into your project, starting from strategy formulation by analyzing target markets and competitors. My process then flows through visual territory creation, concept generation, concept development, CAD modeling, visualization, and technical drawings, culminating in the delivery of final product specifications.
Creating Iconic Experiences.
● Passionate about design, I translate brand narratives into captivating objects. Using subtle metaphors, I craft highly ownable products that become iconic beacons for your brand.
Nice to meet you!
EXPERTISE
3D BRAND IDENTITY
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More than a product, your customers are buying an experience. Our artistic direction approach consists of integrating your products into a coherent and remarkable overall universe, which constitutes your brand image. This brand universe makes you unique among your customers and in your market..
PACKAGING DESIGN
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Probably one of the most influential communication interfaces between the product and the end user: packaging, in addition to being functional, must represent the identity and values of the brand from their best angle. We like to design packaging, bottles and packaging with the ambition of considerably enriching the user experience.
PRODUCT DESIGN
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Whether they are at the heart of your product collection, or used as communication tools, the objects we design always serve the expression of your brand universe. We pay particular attention to the aesthetic choice of shapes, materials, manufacturing techniques; while preserving the functional use and purpose of the object.
RETAIL SPACE DESIGN
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Creating a coherent sales framework that contributes to the image of your brand and your products can range from the creation of a small sales display to the layout of the interior of a store, including the design of ‘a trade show stand. We mobilize our skills in interior design, work on perspectives and customer experience to imagine unique immersion spaces.
VISUAL FACILITATION
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Based on exchange and rapid drawing, visual facilitation makes it possible to simplify complex subjects, encouraging reflection and the construction of a common overall vision. We offer visual facilitation sessions to analyze your existing brand universe, specifically define the actions to be carried out and outline a vision for the evolution of your brand and your products.
CIRCULAR DESIGN
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As a product and packaging designer, I’m passionate about using design to address sustainability challenges. I have experience with simple eco-design projects, but I’m particularly interested in the circular economy framework, as championed by the Ellen MacArthur Foundation. This approach, which goes beyond minimizing damage, inspires me to rethink the products life as a whole and create truly sustainable systems.
PROJETS
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Mideltech
Product
Project details
Casing of the Del5axe dental machining machine and design of the general aesthetics of the Del2mas overmolding machine.
NordEstSudOuest owns the intellectual property of this machine cladding design created for the company Mideltech.
Work carried out by NordEstSudOuest as a product designer: shaping of trendy boards, design of the shape of the machine casing, 3D modeling, visualization, graphics and layout of the man-machine interface and technical drawings.
Artistic direction: NordEstSudOuest.
Engineering: Joel Delpeyroux
Photography: 3D visualization by NordEstSudOuest.
W&N Fineliners
Packaging
Project details
Packaging for fine markers. Extensive optimization of the use of materials compared to competitors, while maintaining an elegant and remarkable aesthetic.
This design is the result of a collaborative work as a creative studio with the Lewis Moberly agency (London) for the Winsor & Newton brand.
Work carried out by Damien Fournival as a product designer: design of shapes for packaging, visualization, models and template drawings (does not include graphics).
Art direction: Emily Fox.
Photography: Lewis Moberly.
Glenfiddich
Packaging
Project details
Boxes and bottles of Rare & Precious Single Malts from Glenfiddich, designed together to create a harmonious and coherent collection.
Many of the details are directly inspired by different elements of inspiration collected at the Glenfiddich distillery in Dufftown and its archives.
The design of the three bottles takes the symbolic triangular shape of the brand, but its section is accentuated at the base to give it this exceptional, proud and opulent silhouette.
This design is the result of a collaborative work within the agency The Brand Union (London) for the William Grant & Sons group.
Work carried out by Damien Fournival as product designer: design of the shape of the 3 bottles and 3 boxes, 3D modeling, visualization, technical drawings, specification and quality control of prototyping (does not include graphics).
Artistic direction: Glenn Tutssel.
Photography: The Brand Union.
palArbres
Space
Project details
The “Arbre à Palabres” tool supports exchange and collective reflection around a chosen subject.
Symbolically, it is of course inspired by the palaver tree, a traditional gathering place, in the shade of which we express ourselves on life in society, village problems, politics… We were able to experiment with this tool at various occasions such as the Wicker Festival, the Plantafolies, the Festival of Possibles…
NordEstSudOuest owns the intellectual property of this design. Work carried out as a product designer: design of the shape and structure of the stand, 3D modeling, visualization, technical drawings, manufacturing with the help of the Caylus Origami Fablab.
Artistic direction: NordEstSudOuest.
Photography: Damien Fournival.
Bombay Sapphire
Packaging
Project details
Collection of packaging for Bombay Sapphire.
Electro: limited edition case with integrated electroluminescent panel (creation rewarded with numerous awards).
Distillery Edition: limited edition bottle and box set to celebrate the opening of the Bombay Sapphire distillery to the public.
Star of Bombay: bottle for a new premium product from the Bombay Sapphire collection.
This design is the result of a collaborative work within the Webb deVlam agency (London) for the Bacardí group.
Work carried out by Damien Fournival as a product designer: design, 3D modeling, visualization, 3D animation, technical drawings, specification and quality control of prototyping (does not include bottle design and graphics). For Electro only: technical development of the innovation in collaboration with the company Karl Knauer.
Artistic direction: Dominic Burke.
Photography: Webb deVlam.
Glenmorangie
Retail Space
Project details
Duty Free sales spaces for the Glenmorangie ‘Prestige Collection’ range.
This design is the result of a collaborative work as a creative studio with the Butterfly Cannon agency (London) for the Glenmorangie brand.
Work carried out by Damien Fournival as a product designer: conception of the general idea, adaptation of this concept to different formats, 3D modeling, visualization (does not include graphics).
Artistic direction: Neil Hirst.
Photography: 3D Visual by NordEstSudOuest.
Kininvie
Retail Space
Project details
Duty free sales area for the launch of the new Kininvie whiskey brand. The display is an analogy to the sudden revelation of this distillery kept secret for a long time by the William Grant & Sons group.
This design is the result of a collaborative work within the Webb deVlam agency (London) for the Bacardí group.
Work carried out by Damien Fournival as a product designer: design, 3D modeling, visualization, technical drawings, specification (does not include bottle design and graphics).
Artistic direction: Dominic Burke.
Photography: 3D Visuals by Damien Fournival.
The Stoly Mule
Product
Project details
Custom-made Moscow Mule cocktail service for the Stolichnaya vodka brand.
This design is the result of a collaborative work as a creative studio with the Inkorporate agency (London) for the Stoli group.
Work carried out by NordEstSudOuest as a product designer: shaping of trend boards, design of the product shape, visualization, technical drawings, specification and quality control of prototyping (does not include graphics).
Artistic direction: Wesley Pickering (Inkorporate).
Photography: Inkorporate.
Gent’s Club Exp
Experience
Project details
Presentation and consumption space “Gentlemen’s Club Experience” within an event organized by Rolls Royce in Lausanne.
This design is the result of a collaborative work within the Webb deVlam agency (London) for the British American Tobacco group.
Work carried out by Damien Fournival as a product designer: design, visualization, technical drawings, specification, sourcing (does not include graphics).
Artistic direction: Dominic Burke.
Visuals: Damien Fournival.
Photography: Unknown.
Pilsner Urquell
Packaging
Project details
Re-design of Pilsner Urquell bottles, labels and cans.
This design is the result of a collective work within the agency The Brand Union (London) for the SAB Miller group.
Work carried out by Damien Fournival as product designer: design of the shape of the bottle and its labels, visualization, technical drawings and template drawings, general distribution of existing graphic elements.
Artistic direction: Glenn Tutssel.
Photography: Unknown.
Talisker
Packaging
Project details
Inspired by the nautical world, this packaging for Talisker 10 Years Old was a success: Classic Malts kept this product on the market for several years. Later, the same design was used for the magnificent “Talisker 25 Year Old Sea Chest”.
This design is the result of a collaborative work within The Brand Union agency (London) for the Diageo group.
Work carried out by Damien Fournival as product designer: design of the general shape of the box and visualization (does not include the design of the bottle and graphics).
Artistic direction: Glenn Tutssel.
Visuals : Damien Fournival
Photography: Unknown.
Dunhill Heritage
Packaging
Project details
Box of cigars inspired by the very first boxes published by my brand in the second half of the 20th century.
This design is the result of a collaborative work within the Webb deVlam agency (London) for the British American Tobacco group.
Work carried out by Damien Fournival as a product designer: shaping of trendy boards, design of the shape of the box, 3D modeling, visualization, technical drawings, specification and quality control of prototyping (does not include graphics).
Artistic direction: Dominic Burke.
3D visuals: Damien Fournival
Photography: Webb deVlam.
DESIGN PROCESS
Analysis
Conceptualisation
Development
Visualisation
Specification
CIRCULAR DESIGN
My perpetual quest for improvement motivates me to constantly question assumptions about product life cycles and seek new ways to improve their sustainability. As a product and packaging designer, I’m passionate about using design to address these challenges. I’m particularly interested in the circular economy, where products remain in use through repair, reuse, or recycling.
Inspired by the Ellen MacArthur Foundation‘s work, particularly their Butterfly Diagram, I developed a comprehensive design protocol that empowers designers to create products aligned with circular economy principles. The Butterfly Design Toolkit For A Circular Economy comprehensively explores all design opportunities for creating circular product life cycles and circular material flows.
This approach, which goes beyond minimizing damage, inspires me to rethink the products’ life as a whole and create truly sustainable systems.
CONTACT
Damie Fournival, NordEstSudOuest, Lieu dit Laché Bas, 82160 Caylus, France
Our host is ISO 14001 and 50001 certified and is concretely committed to ecology.
NordEstSudOuest is part of OZON – Activities and Employment Cooperative
14 rue du Vieux Pont, 82240 SEPTFONDS, Tel. : 05.63.26.03.56 – Fax: 05.63.26.03.56 – Email: compta@ozon-cooperer.org
SCOP – SIRET number: 44519383200026 – APE code: 7112 – Intra. VAT: FR51445193832